The Art of Influence
Build the State, Language, Presence, and Communication That Move People to Act
Join Keith Leonard for a free live training where you'll work on a real conversation from your own life or work and learn how to approach it with greater confidence, and influence.
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October 28 | 9 AM – 11 AM PT
This training starts in
Featuring insights from
- Lee Cockerell
- Jan Hargrave
- Dr. Robert Cialdini
- Phil M. Jones
- Dr. Richard Bandler
Have any of these happened to you?
You know what you want to say, but the conversation goes sideways.
You have a strong recommendation, but struggle to get others behind it.
People appreciate your point of view, but they rarely act based on what you share.
You care for others, but don’t feel like the calm steady leader they deserve.
You find yourself pushing hard to get your point across, and want to find a more effective (and ethical) way to influence others.
You communicate well in ordinary situations, then lose confidence when the stakes rise.
You’re in good company.
During this free 2-hour workshop, you’ll learn how to overcome these situations with powerful approaches that have helped over 10,000 managers, leaders, and executives reach their next levels.
Bring a real conversation you want to handle better
Throughout the workshop, you'll apply what you learn to an actual conversation in your life or work. Whether you're trying to gain agreement, address a missed commitment, present a recommendation, invite a prospect to make a decision, or simply communicate more effectively when the stakes are high.
By the end, you'll have your own Influence Action Plan for approaching the conversation differently.
For
The real conversation you brought
- 1How you want to prepare
- 2What you need to better understand
- 3What question you might ask
- 4How you want to show up
- 5The next step you want to invite
The 4 Pillars of The Art of Influence
State
Stay more resourceful when pressure rises, so you can respond intentionally rather than react automatically.
Influential Language
Ask better questions, understand what actually matters to the other person, and frame a useful next step.
Executive Presence
Communicate with greater clarity and steadiness through your pacing, listening, delivery, and ownership.
Powerful Communication
Turn ideas into clear recommendations people can understand and act on.
What you’ll experience live
This isn’t a lecture. You’ll watch it happen, practice it yourself, and leave with a plan.
Live demonstrations from Keith
Showing how seemingly small choices in state, language, delivery, and message change a conversation.
Guided practice
Using your own real-world situation.
Live coaching & integration demonstration
Keith works through all four pillars with a participant.
Insights from respected experts
Including:
- Lee Cockerell
- Jan Hargrave
- Dr. Robert Cialdini
- Phil M. Jones
- Dr. Richard Bandler
A complete Influence Action Plan
You can take into a real conversation afterward.
This workshop is especially useful if you’re a…
Coach or consultant whose results depend on high-quality conversations
Leader or manager who needs to create alignment and action
Business owner or entrepreneur communicating ideas, recommendations, or offers
Professional who wants more confidence in high-stakes conversations
Person who knows they have value to share, but wants more people to act on your insights
leadership programs
Meet Keith Leonard
Chief Learning Officer, Madanes Institute
Keith helps people turn powerful ideas about human behavior and communication into skills they can use in all areas of life.
He was trained directly by Neuro-Linguistic Programming (NLP) co-founders Dr. Richard Bandler and Dr. John Grinder. Over his career, Keith has personally trained more than 1,500 coaches in NLP and Executive Coaching, and has trained and developed over 10,000 managers, leaders, and executives internationally.
As an experienced coach, educator, and leadership strategist, Keith’s work centers on the conversations that shape outcomes: the moments when you need to communicate clearly, understand what matters to another person, navigate pressure, and move an idea toward meaningful action.
During The Art of Influence, Keith will demonstrate how different approaches change a conversation. You’ll leave with a clearer understanding of how you influence, where your approach can improve, and what you can do differently in your very next important conversation.
What people are saying about Keith
“Keith Leonard is an expert communicator. If you're considering learning NLP or becoming an executive coach, Keith is phenomenal.”
#Shopthe Springs
NLP Mastery Student
“Course was great. Took me on a journey that changed me as a person and gave me a greater understanding of human behaviour and a new way of looking at…”
Paul McMannus
“I can't express enough the excellence of the education. That especially of Keith Leonard. His teaching and his manner is exactly what you would want in a teach…”
Martine Louise
Join us for The Art of Influence
The Art of Influence
Free Live Virtual Workshop
- DateWednesday, October 28, 2026
- Time9 AM – 11 AM PT
- Hosted byKeith Leonard
- WhereLive online
Bring a real conversation. Leave with a better way to handle it.