LIVE on Zoom · Tuesday, october 13 · 9 am PT / 12 pm ET
The Identity Engineering Masterclass for Executive Coaches
A free, live 90-minute masterclass with Keith Leonard on why most coaching creates insight instead of lasting transformation, and the identity-level method behind the Executive Coach Certification.
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Starts on October 13 at 9 AM PT
This training starts in
The Business Case for Executive Coaching
Average return on investment executive coaching yields
Of all US companies use executive coaching as part of their leadership development initiatives
Typical executive coaching contract range for multi-month engagements
Is This For You
Is "The Identity Engineering Masterclass for Executive Coaches " for you?
See if this feels familiar:
You want to move into executive coaching, but you’re not sure how to break into the field.
You can hold a strong coaching conversation, but the change rarely lasts beyond the session.
You’ve got the credentials and experience, but still hesitate when you’re sitting across from a senior leader.
You keep reaching for the same questions and techniques, while your clients continue returning to the same patterns.
You want to work with executives and organizations, but you’re not sure how to position yourself as someone they can trust.
You’ve collected certifications and coaching techniques, but still feel like your methodology is incomplete.
If you recognize yourself in any of these, you likely don’t need another collection of questions or techniques. You need a clearer way to understand what’s keeping the client’s behavior in place.
Most coaches are taught that better questions lead to better coaching. And while the right questions can create valuable insight, insight alone doesn’t always change the behavior that brought a client to coaching in the first place.
That’s where Identity Engineering goes deeper.
In this free masterclass, Keith Leonard will introduce you to the method behind the Executive Coach Certification. You’ll learn how to look beneath a client’s behavior, recognize when beliefs or identity are keeping a pattern in place, and begin coaching at the level where lasting change becomes possible.
what you'll learn
By the end of this FREE 90-minute masterclass, you will:
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Understand why insight alone rarely creates lasting behavioral change, and why so many of your clients understand their problem but keep repeating it anyway.
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Learn the psychology behind identity-level transformation, and how it applies directly to coaching executives and high performers.
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Recognize the three levels every transformational coach must learn to work with: behavior, beliefs, and identity, so you know exactly where to intervene with a client instead of guessing.
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Get a first look at the Executive Coaching Architecture, the method used to coach leaders through complex personal and organizational challenges.
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Identify the single biggest mistake coaches make that unintentionally keeps their clients stuck, so you can stop making it in your own practice.
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Discover how elite executive coaches become trusted advisors, rather than simply asking good questions, and what that shift actually requires.
meet your instructor
Keith Leonard
Chief Learning Officer, Madanes Institute
Keith Leonard is an executive coach and the creator of the Executive Coach Certification Series at the Madanes Institute.
For more than 20 years, he’s designed leadership development and coaching programs and trained coaches in executive coaching, NLP, and transformational communication.
His approach grew from something he repeatedly saw in his own coaching work: clients could understand their problems completely and still fall back into the same patterns. That led him to explore what creates lasting transformation and, ultimately, to develop Identity Engineering, the method now taught inside the Executive Coach Certification.
In this masterclass, Keith will give you a practical look at the identity-level approach he uses to train coaches for work with executives, leadership teams, and organizations. You won’t just hear the theory. You’ll see how the method works and begin applying it for yourself.
Marketa Pavlacikova
Marketa is an explorer of life and a devoted seeker of truth. Her background includes extensive study of Eastern philosophy, shamanic traditions, psychology, and holistic wellness, alongside 20 years in corporate leadership roles.
She guides others toward discovering their inner authority and highest potential through body-mind integration.
Marketa is trained in hypnosis, neuro-linguistic psychology, emotional freedom technique, quantum therapy, and multiple healing systems including Reiki, breathwork, and Qigong. Her studies of the Universal Dao and daily practice of White Tiger Qigong transformed her health and life, leading her to dedicate her work to supporting longevity, balance, and embodied vitality.
What People Are Saying About Keith
"Keith Leonard is an expert communicator. If you're considering learning NLP or becoming an executive coach, Keith is phenomenal."
#Shopthe Springs
NLP Mastery Student
"Course was great. Took me on a journey that changed me as a person and gave me a greater understanding of human behaviour and a new way of looking at…"
Paul McMannus
"I can't express enough the excellence of the education. That especially of Keith Leonard. His teaching and his manner is exactly what you would want in a teach…"
Martine Louise
What People Say About Cloe
As a long-term practitioner of yoga, I was surprised at the physical increase in strength and flexibility through the Qi Gong practice in such a short time. But more than that, the practice opened up a window of expression within that allowed me to truly connect with myself and others.
Suzannah Lim
I have been practicing Qigong for four months now, and it is very beneficial for me. Suffering from various ailments (fatigue, headaches, irritable bowel syndrome, etc.), I have already seen an improvement. With White Tiger Qigong, I gain muscle strength, I learn to relax, to breathe, and my organs are strengthened. It is a practice that brings a lot of energy and is very beneficial for all people who have bad conditions and even for those who are in good shape.
Beatrice C.
White Tiger Qigong has had such a big influence on my life and has allowed me to connect with my body and my energy in such a profound way that has enabled me to heal my own nervous system, and I’m feeling the effects brining huge shifts to my life. This practice has helped me to heal my own back and neck pain, and I’ve learned how to build a healthier relationship with my own emotions. I’ve learned to listen and not react. This practice has also been great in helping me in my work and career. It’s really helping me to cultivate stronger relationships with my clients and with others, but most importantly with myself.
Edward Ha
I have a physical disability, and I tend to be closed up. Thanks to the practice of this Qigogn I stand up; I feel more deeply opened. Despite having difficulty doing certain exercises, I know that this practice helps me to make my body more supple, to relax and feel better. It feels really good for me.
Veronique C.
I have been practicing Qigong for a little over a year now. When I first became interested in Qigong, I came across some YouTube videos of White Tiger Qigong classes with Natalia. The Qigong practice has helped sharpen my focus as well as bring balance and stability emotionally. I am very pleased with the results I have received from my practice and look to share this Qigong with others in hopes they receive the benefits they need as well.
James Redmon
As a school psychology specialist with a Master’s in Psychology, my work with children facing learning and behavioral challenges is extremely stressful. I was looking for a way to restore emotional, physical, and spiritual balance and decided to try Qigong with White Tiger Qigong because of the comprehensive, self-paced structure and live classes. I’ve gained far more than expected. At 59, aches and pains I was told were just part of aging are now gone. I have greater flexibility, better posture, more energy, and a deeper sense of peace. Qigong has been an incredible journey, and I look forward to continuing my studies with White Tiger Qigong.
Kimberly Hart
My initial reasons for wanting to study and practice Qigong were to support my own rehabilitation post-knee surgery, whilst pursuing my desire to train in a dynamic mind-body-centered practice, that had a respected and sound moral code, and which would also provide tools to center and quieten the mind. Having researched different styles of Qigong, I took a detour on my travels specifically to study - Medical Qigong - under the tutelage of Tevia Feng. The array of positive benefits and enjoyment I experienced on a personal level, led me to extend my stay and train to become an instructor. Tevia is without doubt a gifted master, whose passion and dedication to his chosen path, including his commitment to constantly refine and deepen his practice, is infectious.
David Wilson
Until recently, I didn’t pay much attention to my health and got quite typical problems like pain in the back because of herniated discs, migraines, etc. So, I started to investigate what I can do to improve my health in body and mind. A couple of years ago, my husband discovered White Tiger Qigong. I tried different Qigong exercises together with him and liked it a lot, especially because they were focusing not only on the body, but also breath and spirit. Because of the stress at work, I was often in a sympathetic state and couldn’t sleep or relax properly. I saw that Qigong could help me with it.
Elena Korshunova
Sign Up for the Free Masterclass Now
What's Included When You Register
Total Value: $397
Yours FREE When You Register Today
LIVE on Tuesday, October 13 at 9 am PT / 12 pm ET
Your Clients Have the Insight.
Help Them Change the Pattern.
Join Keith Leonard live to learn how behavior, beliefs, and identity work together, and where to intervene when a client remains stuck.
Starts on Tuesday, October 13 at 9 am PT / 12 pm ET
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